The trial rebranding of Pizza Hut - now known sometimes as Pasta Hut, has been underway for little under a month, replacing its pizza-focused menu with a menu consisting mainly of pasta dishes.

As far as rebrands go, this seems to be a subtle change building upon the familiar rather than a new image or focus.The look remains almost identical, with the graphic elements, font type, size and even the overall shape of the brand name remaining the same (you notice that both Pizza and Pasta begin with P, and are 5 letters long, maintaining consistency in image even with the change).

My own guess is that it is a ploy to push the line-up of Pasta they have on offer, and then revert back to the tried and tested (and catchier) Pizza Hut once they have got the news out there and achieved their objective.

 BACKGROUND

The re-branding is part of an £18 million revamp package designed to attract new customers and move it into more upmarket terrain - competing I would imagine with the likes of Pizza Express (though, personally, changing the name is not going to help them much if the product stays the same)

As part of the revamp, the chain has been temporarily re-naming 30 of its branches Pasta Hut.

Pizza Hut (Pasta Hut?) boss Alasdair Murdoch has said that "We're trying to say to people: 'Yes, we're great at pizzas, but we're also great at salads and pasta.' "