The logo design used on the signage is the front end of the business presenting its shop front to passing customers...it certainly helps when it is clear exactly who you are.

The C in the signage is much clearer and bolder than the smaller,  multi-colored Y which does not impress itself within the better defined C. This had led to the confusing situation when at the first glance the storename can easily be misread, not the best start for sending an effective message.

 (image courtesy of http://outdoors.webshots.com/photo/2163652270026551357BYisaG )