Graphic Design Services - London, UK

Continuing our series demonstrating innovate uses of graphic design services - this is the first in a series of logo designs which catch the eye. Inspirational, creative and definately not clip art - a good logo design can connect a name with a visual image to help create and support a brand and its values.

The different ways this can be done reflects the nature of the business and the intended target audience. 

Hopefully the three examples of logo design for 3 separate businesses shown below should help highlight this differentiation

What would you expect for around $1 million investment on a rebranding excercise? And how risky is it tampering with a classic, well known logo in an attempt to engage the general public?

The questions which have to be asked in a project like this - is exactly who is being targetted? Will the rebranding affect the current Pepsi lovers? Or - does anyone really care? After all, tampering with a globally recognised brand is a risky business. By putting it up for public scrutiny, end trying to engage the market through various social media sites using sites such as You Tube and Flikr to reach out and, try to generate some buzz around the new loo, they have to be commended for moving into new ways of interacting with customer base.

A quick look at the redesign quickly brings to mind a multi-colored Pac-man. Some of the comments from the last few weeks on their flikr site give an insight into some possible perceptions, including "Wate of money!", "Miliions over Millions goin to the trash" to "I love it, it is totally minimilistic".

Whataver your opinion might be, the lack of sustained excitement or interaction around the released pictures is not surprising given that the US was going through the throes of a presidential election and in the opening stages of a severe economic downturn. The Pepsi strategy of trying to engage through social media using the proposed new design as a focal point for discussions, is pretty innovative for such a large corporation, and though the timing may not have been perfect it was a brave move. We'll have to wait and see whether any of the criticisms, advice and comments are taken on board, and what there plans are for moving this forward.

In times of doom and gloom - revitalising your services and sales could be vital to survival

In these times of projected economic hardship - the initial instinct of many businesses is to batton down the hatches and try to ride out the storm. At the same time, we know that people become more particular in what they need in terms of services and products, and being able to differentiate yourself from the competition is vital in order to make sure that you survive in the increasingly difficult market conditions, which is why we are going to be seeing many large brands relaunching/ rebranding themselves in the coming months. 

Proof from the Design Council that businesses that utilise design do better than those that do no, based upon the Value of Design Factfinder which shows the positive impact of design on practically every measure of business performance in terms of market share, growth, productivity, share price and competitiveness. Here is a brief list of some of their finding - 

• Two thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one third do so.
• More than eight out of ten design-led companies have introduced a new product or service in the last three years, compared to just 40 per cent of UK companies overall. 83% of companies in which design is integral have seen their market share increase, compared to the UK average of 46%.
• Design is integral to 39% of rapidly growing companies but to only 7% of static ones.
• 80 per cent of design-led businesses have opened up new markets in the last three years. Only 42% of UK businesses overall have done so.
• A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so.
  

Further very practical usage of creative graphic design services

Exhibit 3 - Can you get a more functional business card?

A look at some of the more clever uses of innovative graphic design services

Exhibit 1 - Receiving the right message